Making a trailer:

One of the many USP to Battleship may be the fact there is a well established female artist acting in it, in fact as one of the main characters. She is a idol to females and a sex icon to males, so she will make this film more appealing.
The chosen audience is late teens to early twenties, predominantly male. Probably due to the action genre of the film. As shown below:

The trailer:


This will appeal to the target audience of males as it includes a lot of action shots, dramatic scenes and sounds which have proven to be of interest to males. It also shows the famous actors/actresses names which will appeal to the target audience age range from late teens to early twenties as 'names' and 'faces' are of importance to them at this age.

I created my own trailer for the film Battleships (http://www.filmeducation.org/teachingtrailers/secondary/make_a_trailer/view/971F0) in which I included a lot of the naval and action based shots as I noted the majority of the audience was male and I believed these types of shots would create interest to the film for them. I included a few shots of the 'monster' to both build tension and create a 'want to see more' type of effect, this was intended to make more people want to view the film. I decided to cut out the more romantic/love scenes which are shown in the original trailer as I think these are of no relevance and the shorter trailer with packed in action will be of more effect.